Types of interactive content
Posted: Thu Jan 23, 2025 9:09 am
Basically, any static content can be transformed into interactive content . Imagine that landing page that has a good ranking on Google, but still represents few conversions. Well, turning it into interactive material can be the solution to reverse this scenario . And that is totally possible.
It is important to note that when we talk about interactivity, we are talking about a concept that is not as complex as many people think. It is simply a matter of finding ways to allow consumers to feel that they are part of the experience.
In the landing page example, replacing a static form with a more intuitive and interactive one may be the missing detail.
But we're not going to limit ourselves to this type of material. Learn about other common types of interactive content and find out a little more about them.
Interactive Quizzes
Interactive quizzes are valued for their playful nature, which motivates the uae consumer mobile number list buyer persona to continue with their experience. They can be included in blog posts, ebooks, infographics or simply presented independently. The idea is to present clear and pertinent questions, leading the reader to become interested in discovering the answers.
By actively participating in the questions and answers, the reader, almost without realizing it, receives information from the brand.
These materials are useful at various stages of the buying journey : at the top of the funnel , they serve to educate the lead; in the middle, they can prompt questions; and at the bottom, they simply indicate the solution available to the customer based on their answers.
Interactive calculators
Another highly versatile type of interactive content is calculators, which allow customers to take control of their own experience and gain personalized insights. These pieces are typically deployed in the decision phase as a tactic to showcase the benefits the buyer can gain from choosing a solution.
It is important to note that when we talk about interactivity, we are talking about a concept that is not as complex as many people think. It is simply a matter of finding ways to allow consumers to feel that they are part of the experience.
In the landing page example, replacing a static form with a more intuitive and interactive one may be the missing detail.
But we're not going to limit ourselves to this type of material. Learn about other common types of interactive content and find out a little more about them.
Interactive Quizzes
Interactive quizzes are valued for their playful nature, which motivates the uae consumer mobile number list buyer persona to continue with their experience. They can be included in blog posts, ebooks, infographics or simply presented independently. The idea is to present clear and pertinent questions, leading the reader to become interested in discovering the answers.
By actively participating in the questions and answers, the reader, almost without realizing it, receives information from the brand.
These materials are useful at various stages of the buying journey : at the top of the funnel , they serve to educate the lead; in the middle, they can prompt questions; and at the bottom, they simply indicate the solution available to the customer based on their answers.
Interactive calculators
Another highly versatile type of interactive content is calculators, which allow customers to take control of their own experience and gain personalized insights. These pieces are typically deployed in the decision phase as a tactic to showcase the benefits the buyer can gain from choosing a solution.