What is a marketing department: structure, profit, tasks
Posted: Thu Jan 23, 2025 9:14 am
I've seen a lot of smart, talented people. But if a person doesn't have a good relationship with the CEO or owners, other top managers, or their team, they usually don't stay with the company for long.
And the saddest thing about this fact is that both the brand and the company's customers suffer from this. After all, a delay of six months or even three months in the development of the company while a person is on probation is a very big problem. As a result, the company begins to lag behind its competitors.
From the editors. Vitaliy Tkachenko's experience as a speaker: worked in FMCG switzerland customer email list with Carlsberg, Pepsi, Veres, Fanny, Obolon. Six years in retail with the brands EKO-market, WOG. Four years working in his marketing agency Tkachenko & Myroniuk Marketing Agency. Created his own store, and also worked in network marketing.
A simple and basic definition of the marketing department helps the manager and the entire team understand the vector of the direction of work. This is a structure that ensures high-quality interaction between the external and internal environment. That is, the company's customers are both outside and inside. They do this in order to increase the organization's profits.
The purpose of creating a marketing department is always related solely to increasing the organization's profits, nothing more. And marketing is not needed in a company for anything else.
And the saddest thing about this fact is that both the brand and the company's customers suffer from this. After all, a delay of six months or even three months in the development of the company while a person is on probation is a very big problem. As a result, the company begins to lag behind its competitors.
From the editors. Vitaliy Tkachenko's experience as a speaker: worked in FMCG switzerland customer email list with Carlsberg, Pepsi, Veres, Fanny, Obolon. Six years in retail with the brands EKO-market, WOG. Four years working in his marketing agency Tkachenko & Myroniuk Marketing Agency. Created his own store, and also worked in network marketing.
A simple and basic definition of the marketing department helps the manager and the entire team understand the vector of the direction of work. This is a structure that ensures high-quality interaction between the external and internal environment. That is, the company's customers are both outside and inside. They do this in order to increase the organization's profits.
The purpose of creating a marketing department is always related solely to increasing the organization's profits, nothing more. And marketing is not needed in a company for anything else.