How to increase your sales with automated email follow-up

[Ehsanuls55]

Follow-up emails are a crucial part of B2B sales. They help you stay in touch with your leads, build trust and rapport, and move them down the sales funnel.

But whether you're a seasoned sales copywriter or a beginner, finding the right follow-up emails is a pain and can get frustrating really quickly.

Even the most seasoned marketers and growth experts know that success today requires fast and frequent follow-up.

In fact, according to a study by Iko Systems, the first email has a response rate of 18%, while the sixth has a rate of only 27%.

But what if you could automate the entire process? Why are automated follow-ups crucial to B2B success? And how can you set up your own automated follow-up sequence?

In this guide, we'll cover everything you need to know about automating your follow-up vp hr email list emails, from the basics to strategies and best practices.

What is automated email follow-up?
We know, it's not the most difficult concept to understand, but it helps to have a clear definition.

Automated email follow-ups are pre-written email sequences that are automatically sent when triggered by a certain action or event. These emails can be sent on any schedule you set up in advance, meaning you don’t have to manually hit “send” every time.

And the best part is that automated follow-up emails allow you to stay in touch with your leads without having to invest too much time and energy.

They can be used in a variety of scenarios, from onboarding a new customer to following up with leads after attending an event.