The new era of marketing and communication – focus on social media
Posted: Sun Dec 22, 2024 7:08 am
Over time, the evolution of marketing and communication has been so significant that, whether we like it or not, we are invaded daily by the impact that brands have on us. Advertising is so subliminal that we often don't even realize that our decision-making reflects what our subconscious absorbs.
And this can be good or bad. The truth is that if we don't go to the information, for free, it will end up reaching us. From the internet, to TVs, radios or billboards, information flows very naturally and invades us N times a day, without us realizing it. And now, we are living in a new era of marketing and communication, which we will call the Information Community :
It is no longer enough to know what experts in a given subject think, we must also be aware of what our peers think and do.
Identifying ourselves with certain stereotypical characteristics, in thailand number for whatsapp which tastes, interests and thoughts are common, has become a discovery for marketing and communication, which can no longer focus solely on the brand, but above all on the consumer and those around them, their community.
The challenge will be to make the most of social media: the social networks of the groups where we want to promote something, because if one of the peers tries brand X and has a good experience, it is more likely that they will share it in their community, arousing the interest of their peers.
The so-called “word of mouth” continues to work very well, but it is not enough, because the brand needs to be sustained at the same time, showing uniformity and coherence in communication. By doing these two paths in parallel, it is almost 100% guaranteed that the number of fans will increase. Social networks have increasingly taken the top spot as a communication channel.
How many of you don't get your news from social media, without even turning on a TV or radio? Amazing, isn't it? This week, a news channel was showing the headlines from the main newspapers on a particular topic and, since these media channels weren't available, here is a journalist checking social media to keep up to date with what was being discussed on the topic in these media outlets. Isn't that incredible?
We would even go so far as to say that if we want to promote a service or product, we have an almost 100% chance of success on social media. We can quickly, in different formats (content, images, videos) and without any associated costs, spread information from one side of the world to the other, generating a natural closeness and empathy.
Social media is undoubtedly an example of a daily communication channel and one of the main spaces where we identify most with certain topics that arouse our interest. Of course, we only become fans or followers of something if, in addition to identifying with it, all communication and imagery is supported in a coherent and regular way so that we are the brand's marketeers.
It is remarkable to see that nowadays, we all have a marketing and communication 'Q' within us. The new era is here, generation Y wants to access information now and anywhere, they want to have a product in their hands that, in addition to being visually attractive, is super user-friendly and makes their life easier .
All these paradigms are only feasible if the communication and marketing actions are strategically designed and fitted together as a whole to achieve the defined objectives, that is, not only to promote the brand, but above all to seduce all its followers.
And this can be good or bad. The truth is that if we don't go to the information, for free, it will end up reaching us. From the internet, to TVs, radios or billboards, information flows very naturally and invades us N times a day, without us realizing it. And now, we are living in a new era of marketing and communication, which we will call the Information Community :
It is no longer enough to know what experts in a given subject think, we must also be aware of what our peers think and do.
Identifying ourselves with certain stereotypical characteristics, in thailand number for whatsapp which tastes, interests and thoughts are common, has become a discovery for marketing and communication, which can no longer focus solely on the brand, but above all on the consumer and those around them, their community.
The challenge will be to make the most of social media: the social networks of the groups where we want to promote something, because if one of the peers tries brand X and has a good experience, it is more likely that they will share it in their community, arousing the interest of their peers.
The so-called “word of mouth” continues to work very well, but it is not enough, because the brand needs to be sustained at the same time, showing uniformity and coherence in communication. By doing these two paths in parallel, it is almost 100% guaranteed that the number of fans will increase. Social networks have increasingly taken the top spot as a communication channel.
How many of you don't get your news from social media, without even turning on a TV or radio? Amazing, isn't it? This week, a news channel was showing the headlines from the main newspapers on a particular topic and, since these media channels weren't available, here is a journalist checking social media to keep up to date with what was being discussed on the topic in these media outlets. Isn't that incredible?
We would even go so far as to say that if we want to promote a service or product, we have an almost 100% chance of success on social media. We can quickly, in different formats (content, images, videos) and without any associated costs, spread information from one side of the world to the other, generating a natural closeness and empathy.
Social media is undoubtedly an example of a daily communication channel and one of the main spaces where we identify most with certain topics that arouse our interest. Of course, we only become fans or followers of something if, in addition to identifying with it, all communication and imagery is supported in a coherent and regular way so that we are the brand's marketeers.
It is remarkable to see that nowadays, we all have a marketing and communication 'Q' within us. The new era is here, generation Y wants to access information now and anywhere, they want to have a product in their hands that, in addition to being visually attractive, is super user-friendly and makes their life easier .
All these paradigms are only feasible if the communication and marketing actions are strategically designed and fitted together as a whole to achieve the defined objectives, that is, not only to promote the brand, but above all to seduce all its followers.