Don’t repeat what you say on the landing page Some marketers like to make their lives easier by copying and pasting the contents of their landing pages into their emails and vice versa. And I’m here to tell you, don’t do it. Instead, make your target audience ready and excited for what’s on the page you’re taking them to without giving it all away in the email campaign. Remember how I said that the sale happens on the landing page? If you repeat the copy on the page or confuse the reader with landing pages they can’t make sense of because the contents of the page and the email campaign are not aligned, you’re actually making it way less probable for that sale to ever happen.
Your email copy doesn’t have to be short. But czech-republic telegram database it has to be relevant Whether you’re sending welcome emails, an entire email marketing campaign, or a single follow up email, there’s this common belief that marketing emails have to be short. But the problem with that is that many marketers and their bosses make brevity a goal in its own right, forgetting about some of the other critical elements of the message, like specificity and relevance.
And which email copywriter has never heard the phrase “make it shorter,” right? Often resulting in bland copy that’s completely devoid of brand personality and just doesn’t hit home. For example, I could think of a few ways to make this email shorter. But would it read as good as it does now? A welcome email from Phrasee That said: Don’t be afraid to edit your own work and take some words out – that’s something email copywriters need to get used to.