If you know how your competition uses a given platform
Posted: Thu Jan 23, 2025 10:47 am
You can attack them head on, publishing the same content but better. Or you can give them a twist by posting different types of good content on social media but aimed directly at their audience. , you can find a way to attract some of their audience's attention to your high-quality content. What content is resonating? Does your competitor's presence on facebook seem to engender a devoted group of customers who wait for each new post? Are your stories getting solid engagement numbers? Once again, it's time to look at the metrics.
Check what their stories are about; what do they netherlands phone number database talk about to their audience? Recent successes? A day in the life of a software developer? Or are they using these mediums to teach their audience how to overcome a pain point they have in common? Use what you discover to adapt your presence. If you're using stories to help people overcome a problem, find a topic related to your own stories posts. Make sure you script your videos and put them through a specific post-production process so that the overall feel is polished and shines brighter than the others.
Then, promote your version to their audience and yours. Do they use hashtags or other specific content? Industry-specific hashtags are a great way to expand your organic reach on social media. Does your competitor use one that you don't? We are not talking about branded hashtags, as they are too specific to each company. We are talking about general purpose tags for your industry, sector or audience segment. Check which of your posts are found through hashtag searches or which tags appear on the most engaged posts, and look for ways to incorporate these tags into your posts.
Check what their stories are about; what do they netherlands phone number database talk about to their audience? Recent successes? A day in the life of a software developer? Or are they using these mediums to teach their audience how to overcome a pain point they have in common? Use what you discover to adapt your presence. If you're using stories to help people overcome a problem, find a topic related to your own stories posts. Make sure you script your videos and put them through a specific post-production process so that the overall feel is polished and shines brighter than the others.
Then, promote your version to their audience and yours. Do they use hashtags or other specific content? Industry-specific hashtags are a great way to expand your organic reach on social media. Does your competitor use one that you don't? We are not talking about branded hashtags, as they are too specific to each company. We are talking about general purpose tags for your industry, sector or audience segment. Check which of your posts are found through hashtag searches or which tags appear on the most engaged posts, and look for ways to incorporate these tags into your posts.