What are the different types of sales strategies?

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There are different types of sales strategies, depending on the objectives you want to achieve. Here are some examples of sales strategies:

Conquest strategy: This is an aggressive strategy whose objective is to quickly increase sales by attracting new leads. This strategy is usually adopted by companies in the launch phase or in a period of strong development. Its objective is to acquire the maximum number of leads with the best return on investment.
The loyalty strategy: This is a more passive strategy whose objective is to manage and retain existing customers. It is usually adopted by companies in the consolidation phase or when they already have sufficient market share.
The mixed strategy: A strategy that combines the two previous ones, that is, the search for new clients and the retention of existing clients. This strategy is usually adopted by companies in the growth phase, already well established in their sector.
The challenger strategy: This is another aggressive strategy whose objective is to dethrone the leaders in a given market. Like the conquest strategy, this strategy is usually for companies in their launch phase or in a period of strong development. It consists of breaking the leader's offer through lower prices or a differentiating element in the product.
Niche strategy: This involves focusing on a specific market and developing an offer tailored to it. This strategy is usually applied when a promising market with little competition has been identified.

There are many other business strategies, but these are the most common.

Of course, you don't have to limit yourself to just one of these business strategies, you can take vp manufacturing production email list inspiration from what's out there and make something that fits your market and goals.

How to develop a good sales strategy?
This is probably the question that has been on your mind the most and that has brought you here, so let's get to it!

To develop an effective sales strategy, you need to follow a precise methodology, otherwise your battle plan could be flawed.

To do this, at LaGrowthMachine we suggest you follow this plan step by step and adapt it to your specific needs when necessary.

1: Analyze your target market
The first step is to analyze your target market and conduct a sales analysis, that is, determine how your business environment behaves.

Focus on the following elements:

Aim
Competitors
Customers
Suppliers
Cost of raw materials
The catchment area
Buyer persona
etc
There are interesting methods for the market research phase, in particular the SWOT methodologies, Porter's 5 forces and PESTLE, all three focusing on the micro and macroeconomic environment, which are essential to fully understand your business sector.