Why are they important? The right gift can not only attract leads for a one-time purchase, but also set you up for a long-term relationship. It will help make sure that the client remembers you, is grateful, and wants to come back. Such investments in corporate image always pay off.
In this article:
Why Give Corporate Gifts to Clients
How Gifts for Clients Can Boost Marketing
Types of gifts for clients
When to Give Corporate Gifts to Clients
Typical mistakes when choosing gifts for clients
4 criteria for the italy business mailing list right gift for a client
5 tips to help you choose the right gift for your client
What gifts to clients are considered successful
Gift options for clients based on the company's specialization
Top 9 Universal Gifts for Clients
Original Gift Ideas for VIP Clients
What is better not to give to clients
How to reflect gifts to clients in accounting
Frequently Asked Questions about Gifts to Clients
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Why Give Corporate Gifts to Clients
Gifts to clients are an important tool for attracting new audiences. They can help to create or improve the company's reputation, strengthen ties with partners and win over employees. Simply put, the main goal of corporate gifts is to promote business.
Why Give Corporate Gifts to Clients
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Corporate gifts to clients can also perform the following tasks:
declare the status and values of the company;
to tell or remind about an activity or a product being produced;
be associated with the promoted brand;
encourage clients to engage in further interaction;
encourage maintaining business relationships.
The legislation of the Russian Federation states that the cost of corporate gifts to clients should not exceed 3,000 rubles, otherwise their presentation will be regarded as a bribe or bribery, for which a fine may be issued. However, you can give a pleasant and useful souvenir even without spending a lot of money.
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How Gifts for Clients Can Boost Marketing
If you learn how to skillfully use corporate gifts in business and remember that they are not just a way to please them, but also an effective marketing tool, they will significantly enhance the effect of any advertising.
A new client will certainly show the right, memorable gift to his relatives and friends. This will increase the effectiveness of advertising and will become the best presentation of a company or store.
It is important to think through the packaging of the gift. It should be designed in the company's style, match the color scheme, contain the official symbols of the trademark, and most importantly, make you want to buy the product or order the service. You should want to open the packaging and find out what's inside. It should be a gift itself.
How Gifts for Clients Can Boost Marketing
Source: shutterstock.com
With the help of gift wrapping, you can now advance quite a lot in social networks. Many people who have their own video blogs shoot content in the format of unpackings or unboxings. Simply put, the essence of such content is looking at the product packaging, unpacking it and telling about your impressions on this account. You can also play on this in marketing - it is enough to beautifully and originally wrap the gift, add to it and place nice little things inside the box. This can be a business card of the company, a small cute text or a photo. The nicer the little thing, the more likely it is that a photo with a gift will appear on the owner's social networks.
Below we will tell you how corporate gifts can help increase the percentage of sales. The gift for the client should be chosen depending on the direction of your business and what you can offer.
Perhaps you can make something yourself. This way you will not only show attention to the client, but also promote your products. If the recipient can use the gift immediately, this will only play into your hands, encouraging the guest to visit this establishment again.