More accurate data about your leads
Posted: Sat Jan 25, 2025 3:59 am
Email automation is one of the best allies of a lead nurturing strategy. The more you interact with your customers, the more information you will collect about them.
This data can be stored directly in your CRM, your customer relationship management software, without any manual action on your part.
You can also manage your leads directly in LaGrowthMachine
The more enriched your CRM software is, the easier it will be for your sales teams to use the collected data to sell your services or products.
Retain your customers
This point is related to the previous argument. Logically, a customer who receives personalized emails has a good chance of staying close to your services.
The more attention you pay to them and the more care you put into their user experience, the vp safety email list better your retention will be.
Thanks to email automation, you can set up:
Send an automatic email to check your status;
Understand why it has been inactive for a few weeks;
Send you recent content;
Invite them to an event specially reserved for clients;
Follow up with an exclusive promotional offer…;
Access to accurate statistics;
Since all emails sent are focused on the marketing solution you've chosen, you can see your statistics at a glance.
These are the statistics you should monitor:
Its deliverability;
Their open rates;
Your click-through rate;
Your response rate.
Once your statistics are satisfactory, you can repeat your processes over and over again.
Scale your business
As your business grows, so does your database. Managing everything manually becomes impossible after a certain growth rate.
By automating your processes, you reduce manual actions and friction points.
It doesn't matter if your growth is tens or thousands of leads.
With email automation, you can always get useful content to the right person, without any effort on your part.
How to do email automation correctly?
Before we look at the different marketing or sales tools that allow you to automate your campaign scenarios, let's look at some use cases for both marketing and sales.
Case 1: Welcome emails (Marketing)
Nowadays, the welcome email has become a must-have.
According to MailChimp
74 % of Internet users expect to receive a welcome email when they sign up for a mailing list ;
Welcome emails are read four times more often and receive five times more clicks than standard marketing emails;
They generate up to 320% more revenue per email than other promotional messages.
The best way to do this is to create a Welcome Packet, a series of automated emails.
The idea is to gently welcome the lead before gently moving them through your sales cycle.
With
This data can be stored directly in your CRM, your customer relationship management software, without any manual action on your part.
You can also manage your leads directly in LaGrowthMachine
The more enriched your CRM software is, the easier it will be for your sales teams to use the collected data to sell your services or products.
Retain your customers
This point is related to the previous argument. Logically, a customer who receives personalized emails has a good chance of staying close to your services.
The more attention you pay to them and the more care you put into their user experience, the vp safety email list better your retention will be.
Thanks to email automation, you can set up:
Send an automatic email to check your status;
Understand why it has been inactive for a few weeks;
Send you recent content;
Invite them to an event specially reserved for clients;
Follow up with an exclusive promotional offer…;
Access to accurate statistics;
Since all emails sent are focused on the marketing solution you've chosen, you can see your statistics at a glance.
These are the statistics you should monitor:
Its deliverability;
Their open rates;
Your click-through rate;
Your response rate.
Once your statistics are satisfactory, you can repeat your processes over and over again.
Scale your business
As your business grows, so does your database. Managing everything manually becomes impossible after a certain growth rate.
By automating your processes, you reduce manual actions and friction points.
It doesn't matter if your growth is tens or thousands of leads.
With email automation, you can always get useful content to the right person, without any effort on your part.
How to do email automation correctly?
Before we look at the different marketing or sales tools that allow you to automate your campaign scenarios, let's look at some use cases for both marketing and sales.
Case 1: Welcome emails (Marketing)
Nowadays, the welcome email has become a must-have.
According to MailChimp
74 % of Internet users expect to receive a welcome email when they sign up for a mailing list ;
Welcome emails are read four times more often and receive five times more clicks than standard marketing emails;
They generate up to 320% more revenue per email than other promotional messages.
The best way to do this is to create a Welcome Packet, a series of automated emails.
The idea is to gently welcome the lead before gently moving them through your sales cycle.
With