Build a great LinkedIn posting strategy

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In B2B, networking is one of your best sales partners. The same goes for LinkedIn.

In fact, this platform is the best place to showcase your expertise… and to share it with colleagues, competitors but also with LinkedIn leads!

Building a content strategy, with regular posts that appear in your users' feeds, will give you constant access to new B2B leads.

How to do this?

You will need to identify the topics that are most relevant to your target audience.

You'll then create valuable content—blog posts, articles, or even LinkedIn updates—around these topics.

To ensure that your content is reached by as many people as possible, don't forget to australia physiotherapist email list use hashtags and tag other profiles in your posts.

If you want to know more about this, you can visit our article on LinkedIn publishing strategies .

Tip 6: Get the most out of LinkedIn Analytics!

A tool to track your performance on LinkedIn
In fact, there are many tools you can use on LinkedIn to measure your performance:

From your company page: You will be able to see the number of interactions (likes, comments, shares) for each of your posts. You will also be able to see which ones are the most popular. Finally, you will know how many people visit your company page and some information such as their profile type, etc.
From the publisher of LinkedIn Ads: This is the tool you'll need to track your LinkedIn lead generation ads campaigns. You'll be able to see how much money you're spending, but also how many leads you're getting from each campaign. If you want to go further in analyzing your performance, we recommend using a tool like Google Analytics.
From Sales Navigator: As we've seen before, Sales Navigator is a very powerful tool for B2B salespeople. But it also allows you to track your performance on LinkedIn. In fact, you'll be able to see how many leads you've contacted, how many of them have responded, how many Inmails you've sent, etc.
From LinkedIn's other features: LinkedIn Pulse, LinkedIn Live, LinkedIn Sales Score Index, or any other free tools and features developed by the platform to help you understand your performance statistics.
From your profile activity: Finally, LinkedIn offers you the possibility of knowing the popularity of your profile. In the activity tab, you will find some data such as: the number of views you have had in the last 7 days, the countries from which these views come, etc.