What does the company do and what is its current situation?

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When researching a company, LinkedIn is your best friend. Sales Navigator will provide you with valuable information about growth, current hires, and company structure.

Get insights into company growth:


Of the positions currently available:


And the roles occupied by the employees:



When set up well, LinkedIn Sales Navigator can be surprisingly accurate in its ability to detect the right leads and help you perform account analysis.


All of this information should help you understand the current situation and how the company is organized. If you sell sales automation tools like LaGrowthMachine , understanding the size of the sales team will help you estimate the deal budget.

A quick glance at the “suggested leads” will tell you if you are speaking to the right person, or if you would canadian ceo email list be better off meeting someone else for a sales call at the end (Next Steps ).

Define your lead scoring metrics and focus your lead search.

Spoiler alert: LaGrowthMachine is the perfect tool to automate all those annoying and repetitive tasks, allowing you to focus on what really matters: your business.

Here is an example of a possible sequence:

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LaGrowthMachine: An example of a sequence
Google News is ideal for analyzing a company's PR actions .

Past actions can serve as a conversation starter with your lead. It may seem obvious, however, very few people do this type of research, which is a great icebreaker.


If you are targeting startups that are often out to raise funds, take a look at Crunchbase to check their latest funding .