Who are you reaching with your radio ads?
Posted: Sun Dec 22, 2024 7:17 am
Who are you reaching with your radio ads? A study by the Federal University of Ceará identified 25 types of radio listeners who work in the medium.
Understanding what these characteristics are can help you not only create radio ads that connect more with listeners, but also which listeners your company already reaches.
Let's meet our listeners now.
THE 25 TYPES OF LISTENERS
1 – Citizen Listener
This type of listener is more politically minded, is up to date on the issues philippines phone lookup does not accept any opinion or the ready-made packages presented by the media. They always propose new topics and discussions.
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2 – Convergent Listener
Participate through different platforms such as websites, social networks, blogs, SMS, E-mail, and other means of communicating with the radio.
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3 – Internet Listener
He consumes the platform mainly on the internet while reading, browsing social networks... He searches, cross-references, contests, discusses and corrects information.
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4 – Fan Listener
These are listeners who participate with the intention of interacting with the artist who is playing on the radio or who is being interviewed. It is a strong volume that comes mainly through the music industry.
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5 – Consumer Listener
This is what actively participates in the construction of the consumer market. It is the most comprehensive type, since we are included in the infinite number of advertisements for products and services displayed daily.
Furthermore, it is the main reason for the advertising market to exist, several products and services can be sold precisely because of this listener who is open to consuming.
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6 – Avid Listener
This is the enthusiastic radio listener. He understands the importance of this means of communication and enjoys it by interacting a lot, listening daily and spreading the word.
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7 – Listener Commentator
You've probably heard this situation happen before. The commentator listener is always encouraged to participate in programs where the public's opinion is one of the attractions. They participate by phone call, voice message, text message... one way or another their opinion is expressed.
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8 – Listener Spectator
This listener does not fit the category of a traditional radio listener because in addition to consuming audio content, he also consumes radio broadcasts via social media.
It is becoming increasingly common for radio stations to also broadcast, whether on YouTube, Facebook or other networks, a live video recording from the studios.
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9 – Militant Listener
The militant listener is the one who maintains constant interference in the stations, speaking daily on several of the station's programs.
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10 – Communicating Listener
This is a listener who listens to the radio and also communicates through social networks. They seek to promote local protagonism by transmitting photos, videos and texts without depending on collective management and programming experiences of a station. In this sense, the listener also becomes a user who likes, comments and shares.
Understanding what these characteristics are can help you not only create radio ads that connect more with listeners, but also which listeners your company already reaches.
Let's meet our listeners now.
THE 25 TYPES OF LISTENERS
1 – Citizen Listener
This type of listener is more politically minded, is up to date on the issues philippines phone lookup does not accept any opinion or the ready-made packages presented by the media. They always propose new topics and discussions.
————————————————————————————————————————
2 – Convergent Listener
Participate through different platforms such as websites, social networks, blogs, SMS, E-mail, and other means of communicating with the radio.
———————————————————————————————————————
3 – Internet Listener
He consumes the platform mainly on the internet while reading, browsing social networks... He searches, cross-references, contests, discusses and corrects information.
———————————————————————————————————————
4 – Fan Listener
These are listeners who participate with the intention of interacting with the artist who is playing on the radio or who is being interviewed. It is a strong volume that comes mainly through the music industry.
———————————————————————————————————————
5 – Consumer Listener
This is what actively participates in the construction of the consumer market. It is the most comprehensive type, since we are included in the infinite number of advertisements for products and services displayed daily.
Furthermore, it is the main reason for the advertising market to exist, several products and services can be sold precisely because of this listener who is open to consuming.
———————————————————————————————————————
6 – Avid Listener
This is the enthusiastic radio listener. He understands the importance of this means of communication and enjoys it by interacting a lot, listening daily and spreading the word.
———————————————————————————————————————
7 – Listener Commentator
You've probably heard this situation happen before. The commentator listener is always encouraged to participate in programs where the public's opinion is one of the attractions. They participate by phone call, voice message, text message... one way or another their opinion is expressed.
———————————————————————————————————————
8 – Listener Spectator
This listener does not fit the category of a traditional radio listener because in addition to consuming audio content, he also consumes radio broadcasts via social media.
It is becoming increasingly common for radio stations to also broadcast, whether on YouTube, Facebook or other networks, a live video recording from the studios.
———————————————————————————————————————
9 – Militant Listener
The militant listener is the one who maintains constant interference in the stations, speaking daily on several of the station's programs.
———————————————————————————————————————
10 – Communicating Listener
This is a listener who listens to the radio and also communicates through social networks. They seek to promote local protagonism by transmitting photos, videos and texts without depending on collective management and programming experiences of a station. In this sense, the listener also becomes a user who likes, comments and shares.