Email marketing for customer retention
Posted: Sat Jan 25, 2025 5:58 am
Now we want to focus on the practical part of creating these emails and we have asked marketing experts about their techniques. promo Explore Tips for Writing Compelling Subject Lines What makes an effective subject line for customer retention emails? This is what our guests shared. Expert Catherine Case Catherine Case AVP Email Marketing at Natixis Investment Managers Be clear and concise about what the recipient will see or receive when they open the email. Expert Tom Winter Tom Winter Chief Growth Officer (CGO) & Co-founder of SEOwind In my experience, effective subject lines for customer retention are closely related to user behavior within the app.
By aligning the subject line with your actions south korea telegram number list or accomplishments, the message becomes more meaningful. For example, you could congratulate customers for reaching a specific goal in your app with a subject line like: "Congratulations on reaching X this month!" Alternatively, you could inform customers about features they haven't used yet. If you know that users who use Feature A often find Feature B useful, you can use value-based language, such as: "Discover Feature X to increase Value Y.
" Expert Stacey Bishop Stacey Bishop Own Media Manager at KURU Footwear My first piece of advice is to be clear and concise. If your subject line is too clever and the customer doesn't immediately understand why they are receiving the email, they will be less likely to interact with it. The subject line should indicate the purpose of the message. My second tip is to talk to your clients. Any type of customization is an effective tool.
By aligning the subject line with your actions south korea telegram number list or accomplishments, the message becomes more meaningful. For example, you could congratulate customers for reaching a specific goal in your app with a subject line like: "Congratulations on reaching X this month!" Alternatively, you could inform customers about features they haven't used yet. If you know that users who use Feature A often find Feature B useful, you can use value-based language, such as: "Discover Feature X to increase Value Y.
" Expert Stacey Bishop Stacey Bishop Own Media Manager at KURU Footwear My first piece of advice is to be clear and concise. If your subject line is too clever and the customer doesn't immediately understand why they are receiving the email, they will be less likely to interact with it. The subject line should indicate the purpose of the message. My second tip is to talk to your clients. Any type of customization is an effective tool.