Google Search Console Structured Data and Rich Cards
Posted: Sun Dec 22, 2024 7:20 am
The first point is structured data, and thanks to it you can achieve several things. Mainly, it serves to explain to Google the type of content your website has.
Users can't see it, but search engine spiders can.
Once you have registered your website in Google Search Console, the first step you must take is to implement structured data so that search engines can decipher what your site is about and determine if it is relevant for positioning.
Google Search structured data is a big step forward for semantic search , which as canada mobile number you know is the principle for structuring relevant information on the Internet and making it easier for users to search while allowing you to be found easily.
In order to structure the information on your website in an attractive way and present the information in search engines to gain visibility, you have to work hand in hand with Schema.org , which is nothing more than a dictionary that helps mark the semantic data on your website.
Schema.org was created as a result of the collaboration of the main search engines. This tool facilitates the search of their robots and delivers quality results to the user.
Thanks to structured data with the help of Schema.org , users get a more interactive and eye-catching search result, with information that provides them with relevant data. Check out this example:
You go to Google and search for how to cook this delicious typical Spanish dish. A traditional and common result would be something like this:
But with the structured data and rich cards that Google Search Console offers , you can find a result with more value for what you want to do, which in this case is a paella, for example:
As you can see in the screenshot, the first two results show valuable data that will make the task of making a paella easier.
In addition to being able to see how the paella will turn out (by being able to see an image), you can find out what other users have said about the application of that recipe.
Google Search Console allows you to add rich cards only to websites that offer products, recipes (like the example), apps, events, videos, reviews, and articles.
Do structured data and rich cards improve your rankings?
After analyzing the task of structured data and rich cards from Google's service, what I can say is that, logically, search engines will show your website more when they notice that you have semantically well-structured information.
Which means that you could improve your position in search engines as long as users prefer to click on you and not on other results.
That is, it will not be the search engines that will give you a position, it will be the increase in your CTR that will help you improve your ranking.
Google Search Console Data Highlighter
The second section of Appearance in the Google Search engine is a tool that will help you, in a very intuitive way, to structure the pages of your website according to the products you sell.
Users can't see it, but search engine spiders can.
Once you have registered your website in Google Search Console, the first step you must take is to implement structured data so that search engines can decipher what your site is about and determine if it is relevant for positioning.
Google Search structured data is a big step forward for semantic search , which as canada mobile number you know is the principle for structuring relevant information on the Internet and making it easier for users to search while allowing you to be found easily.
In order to structure the information on your website in an attractive way and present the information in search engines to gain visibility, you have to work hand in hand with Schema.org , which is nothing more than a dictionary that helps mark the semantic data on your website.
Schema.org was created as a result of the collaboration of the main search engines. This tool facilitates the search of their robots and delivers quality results to the user.
Thanks to structured data with the help of Schema.org , users get a more interactive and eye-catching search result, with information that provides them with relevant data. Check out this example:
You go to Google and search for how to cook this delicious typical Spanish dish. A traditional and common result would be something like this:
But with the structured data and rich cards that Google Search Console offers , you can find a result with more value for what you want to do, which in this case is a paella, for example:
As you can see in the screenshot, the first two results show valuable data that will make the task of making a paella easier.
In addition to being able to see how the paella will turn out (by being able to see an image), you can find out what other users have said about the application of that recipe.
Google Search Console allows you to add rich cards only to websites that offer products, recipes (like the example), apps, events, videos, reviews, and articles.
Do structured data and rich cards improve your rankings?
After analyzing the task of structured data and rich cards from Google's service, what I can say is that, logically, search engines will show your website more when they notice that you have semantically well-structured information.
Which means that you could improve your position in search engines as long as users prefer to click on you and not on other results.
That is, it will not be the search engines that will give you a position, it will be the increase in your CTR that will help you improve your ranking.
Google Search Console Data Highlighter
The second section of Appearance in the Google Search engine is a tool that will help you, in a very intuitive way, to structure the pages of your website according to the products you sell.