We've put together an in-depth article on the russian number whatsapp top 10 reasons for cart abandonment and their solutions here.
reasons for cart abandonment
Two key takeaways to touch on here.
First, a full 22% of respondents said that they abandoned their carts because they were asked to create a new user account.
When you combine that with other time-consuming and frustrating tasks from the user's point of view (literally labeled "Long and Confusing Checkout" in the survey), you can reduce your abandonment rate by 31% by simply streamlining your checkout process!
While you won't be able to prevent these visitors from shopping other stores, it does stress the importance of implementing cart recovery campaigns to get back in touch with prospects and distinguish yourself from your competitors.
Free Cart Abandonment Audit: Get a complete audit on your checkout process, with screenshots and next actions to take. Request Here.
Shopping Cart Abandonment Email Statistics
Cart abandonment emails remain the primary way to battle shopping cart abandonment. While we've put together an entire article focused email marketing statistics, here we highlight stats from this fantastic study done by Klaviyo.
Below is one example from the team, showing the amount of revenue recovered in their study period by the number of emails sent.
Turns out the third email sent in a cart abandonment campaign generated the most revenues, at $24.85mm, with the second email sent coming in at $16.4mm.
Other Types of Shopping Cart Abandonment
While this article has focused on shopping cart abandonment, there are many other abandonment points that you should consider.