An example of the survey button contrasted in dark mode (Source: BlaBlaCar Email) You may also like the-ultimate-guide-to-html-email-buttons Offer rewards Would you spend just a few minutes on the email survey to have the chance to win a gift card of €? Personally, I shared my comments without hesitation. Peppering your customer feedback survey email with promotional codes or gift cards can increase survey responses and increase overall engagement. Trading valuable feedback for internal bonuses is fair, so if you can offer something to your audience, do it.
An example of the survey email with a belarus telegram database reward (Source: Ryanair Email) Include a progress bar Falling into an endless void – this is what it can feel like to complete a long and complex email survey without any sense of progress. How do you make sure this doesn't happen with your survey request email? Add a progress bar. According to SurveyMonkey, progress bars work best at the bottom of the page. Additionally, visual representation alone (without percentage numbers) improves completion.
Still, it's best to test multiple variants on your target audience to ensure you have the most effective survey invitation emails. An example of the progress bar in the email survey (Source: Ryanair Email) Embedding surveys in the email The best thing about an embedded email survey is that potential respondents have everything in front of them. Without having to open tabs or visit websites, they're more likely to engage. The overall experience improves and you get more survey responses.