Some of the benefits of the S+M (Sales + Marketing) approach
Posted: Sat Jan 25, 2025 8:06 am
Improve Overall Results:
The synergy between marketing and sales allows for an alignment of objectives and metrics that maximizes the potential of both teams. When departments work together, sharing responsibilities and data, they can create more cohesive and effective strategies. For example, companies that have implemented SMarketing have seen a notable increase in total revenue, due to improved efficiency and accuracy in their campaigns and sales processes.
76% of marketers believe effective marketing and sales alignment is key to improving customer experience (InsideView).
Increase Lead to Sales Conversion Rates:
The coordinated work of marketing and sales ensures that the process of converting leads to customers is smoother and more effective. Marketing can generate high-quality leads, while sales converts them more efficiently thanks to the detailed information provided by marketing. An emblematic case is HubSpot, which reported a significant increase in the conversion rate of leads to customers after adopting SMarketing as a practice.
Improve Lead Qualification:
The exchange of data and feedback between marketing and sales allows for fine-tuning lead controlling directors email lists segmentation and qualification. A more effective and personalized nurturing process results in better qualified leads, reducing conversion time and increasing the probability of closing. B2B companies that implement Smarketing are able to better identify and qualify their leads, thus optimizing their efforts and resources.
Companies with strong marketing and sales alignment generate 208% more marketing leads (HubSpot).
Reduce Marketing Costs:
By eliminating duplicate efforts and optimizing the use of resources, companies can significantly reduce their marketing costs. Collaboration between marketing and sales ensures that campaigns are more targeted and effective, decreasing the cost per lead and increasing operational efficiency. Companies that align these teams report decreased costs and increased effectiveness in their campaigns.
Companies that use a Smarketing approach achieve better results, sell more, qualify their leads better and save on marketing costs. At Pragmática we know how to implement an approach in which marketing and sales generate a powerful synergy that translates into better results.
The synergy between marketing and sales allows for an alignment of objectives and metrics that maximizes the potential of both teams. When departments work together, sharing responsibilities and data, they can create more cohesive and effective strategies. For example, companies that have implemented SMarketing have seen a notable increase in total revenue, due to improved efficiency and accuracy in their campaigns and sales processes.
76% of marketers believe effective marketing and sales alignment is key to improving customer experience (InsideView).
Increase Lead to Sales Conversion Rates:
The coordinated work of marketing and sales ensures that the process of converting leads to customers is smoother and more effective. Marketing can generate high-quality leads, while sales converts them more efficiently thanks to the detailed information provided by marketing. An emblematic case is HubSpot, which reported a significant increase in the conversion rate of leads to customers after adopting SMarketing as a practice.
Improve Lead Qualification:
The exchange of data and feedback between marketing and sales allows for fine-tuning lead controlling directors email lists segmentation and qualification. A more effective and personalized nurturing process results in better qualified leads, reducing conversion time and increasing the probability of closing. B2B companies that implement Smarketing are able to better identify and qualify their leads, thus optimizing their efforts and resources.
Companies with strong marketing and sales alignment generate 208% more marketing leads (HubSpot).
Reduce Marketing Costs:
By eliminating duplicate efforts and optimizing the use of resources, companies can significantly reduce their marketing costs. Collaboration between marketing and sales ensures that campaigns are more targeted and effective, decreasing the cost per lead and increasing operational efficiency. Companies that align these teams report decreased costs and increased effectiveness in their campaigns.
Companies that use a Smarketing approach achieve better results, sell more, qualify their leads better and save on marketing costs. At Pragmática we know how to implement an approach in which marketing and sales generate a powerful synergy that translates into better results.