Step 1: Find out what content is trending
Before you start searching for content to share on your social media, you need to singapore business email list find out what your audience really likes.
A great way to do this is to look at previous posts on social platforms to see which ones were the most successful.
A thorough audit of your social media will help you a lot, but the easiest way is to access your social media analytics.
Step 2: Decide how often to post
This step depends on a handful of different things like the company, your audience, the campaign, and the social networks you use.
Always keep your audience in mind and make sure you don't bombard them with irrelevant or inappropriate posts.
If you're looking for some basic standards, Constant Contact wrote a post containing guidelines on how often you can post on social media. Here are some of the highlights:
Facebook: 3-10 times per week.
Twitter: at least 5 times a day.
LinkedIn: 2-5 times per week.
Google+: 3-10 times per week.
Pinterest: 5-10 times a day.
There's a good chance your posting frequency will depend on the size, experience, and authority of your social media team.
Step 3: Create a source of great content to share
Once you have an idea of what type of content your audience enjoys and how much you'll need to satisfy the number of posts you need to create, it's time to find links to share.
If you don't have enough of your own content to fill your calendar, use these tools to gather relevant content.
Buzzsumo
It allows you to type in any website domain or keyword string and the platform returns the most shared content around that topic.
Scoop.it
It's an amazing tool for finding relevant content to share across your social profiles. They have a completely free version that allows you to follow topics related to your brand, so it'll be easy to quickly fill up entire months of valuable content.
Feedly
This tool aggregates all the publications you're interested in into a single stream, allowing you to easily analyze their content discovery process.
There are other tools that will help you keep your editorial calendar up to date and make it easier for you to build it. Here are a few:
Basecamp
It is a project management app and can be used effectively from the content creation part of the process to scheduling. It is easy to manage multiple projects at once and even comes with a free trial version.