So to create our Value Proposition, we must:

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Start by defining the “Jobs To Be Done”
Continue with the Pain Points
Then with the Gain Points
We organize them in order of priority for the client
We continue to identify the Pain Relievers
We continue with the Gain Creators
And finally, the characteristics of the product or service
Because for a company that sells under a consultative sales model - and that uses Account Based Marketing strategies to find its potential clients - it faces totally different pain and joy points than a company that sells through e-commerce, or that has its distribution process completely digitalized.

The most complex problems in organizations lead to longer consideration processes, with very specific needs. And it is in our hands to make the value proposition so relevant, so that sales executives can specialize and become trusted advisors and permanent guides who resolve doubts and alleviate pain.

Finally, we would like to propose an exercise. Would you like to fill out this template with hospital mailing email list your product's value proposition?

Value Proposition Template
Taken from Value Proposition Canvas 101

So now you know, listen more to your customers! So you can really generate value, solving their needs and maximizing their joys.

At Pragmática we have virtual and in-person workshops based on agile methodologies so that we can define, as a team, your Value Proposition! Contact us .