How to create Buyer Personas?

[Ehsanuls55]

The Buyer Persona or customer prototype is a term that refers to the closest possible representation of the profile(s) of our ideal buyer.

This is a tool used by inbound marketing salespeople to better understand customers and prospects, and based on this greater knowledge, develop valuable content.

How to create Buyer Personas?

With this tool we analyze the profiles of ideal buyers through a 4-stage process:

How to create Buyer Personas?

Defining the “Who”

Establish a name for the Buyer Persona that clearly identifies it and is easy enough to hr directors email list remember and share with the team. For example, in the campaign that led to Obama being elected president for the first time, one of the Buyer Personas that the advertising team analyzed was the so-called “Daytona Man,” referring to a voter profile that was characterized by being a fan of car racing.

Another element that makes up this stage is the research into the buyer's profile background: their work, their education, their family.
Demographic data such as gender, age, and area of ​​residence are also considered at this stage, as well as income.
Finally, their behavior as a client or prospect is analyzed, as well as the communication style preferred by each buyer persona.
Analyzing the “What”

In the “What” stage we must analyze what goals and challenges our buyer is motivated to achieve and how we can help them achieve them.

How to create Buyer Personas?
Source: Thesocialpeople.net

Establishing the “Why”

In this stage we will analyze the reasons that mobilize our buyer for or against our product/service, understanding their pain points and also their objections.