Digital Commerce in the Automotive Industry: Identifying and Implementing Visionary Digital Sales Models

suchona.kani.z · Post by **suchona.kani.z** » Sat Jan 25, 2025 10:01 am

Most companies are now aware that the motto is: “Innovate or die!” – either you question your entire business model and see digitalization as a key component of your strategy, or you will no longer exist in a few years.

“We’ve always done it this way” has long since ceased to count. “New Work” has been a reality since the pandemic, or at least it is clear that it is not just about free fruit and mobile offices.

Companies are increasingly working in interdisciplinary and diverse teams, conducting workshops using methods such as design thinking and establishing departments that deal exclusively with innovation and future topics.

The changes in the automotive industry are particularly exciting and radical
Not so long ago, a good strategy for generating more sales was simply to shorten the life cycle of a car model: the successor model comes onto the market, advertising creates demand and the sales pipeline starts dubai consumer email list flowing. Now car manufacturers have developed into IT companies and cars into driving computers. Verticals from the technology sector are increasingly being integrated. Artificial intelligence software, big data, machine learning, legislative software, you name it.

The stated goals are efficiency optimization and sustainability.

Tesla thinks in terms of software updates and brings new functions and updates to the vehicle over the air approximately once a month in order to make it safer and more powerful over time. Since the launch, data has been continuously collected in all Teslas and sent to the "mother ship" for evaluation, with the aim of constantly optimizing the software and offering a Full Self-Driving (FSD) option very soon.

Therefore, to be successful in the digital era, car manufacturers must reinvent themselves and develop new skills. Those who collect data centrally, evaluate it and, above all, know how and for what to use it have an important advantage.