This is the operational part of the marketing plan. It summarizes the aforementioned strategies to meet the objectives.
The types of actions that can be taken are:
Communication actions: promotion, advertising, direct marketing, etc.
Actions on products: making adjustments to packaging, brand development, image, etc.
Actions on prices: discounts or promotions.
Sales and distribution actions: changing or adding distribution channels.
7. Budget
It remains for us to break down the cost of carrying out the proposed strategies.
I recommend that you go back and do this exercise if you think you are implementing strategies that are outside your budget. A marketing plan also helps you identify flaws, such as overspending.
The idea is that you adapt the plan as your business grows.
8. Supervision
I suggest you establish control and monitoring measures, such as key performance indicators (KPIs) and hold regular meetings to find out how the marketing plan is going and to address unforeseen events.
What are the Stages of a Marketing Plan?
When presenting a marketing plan to your colleagues or clients, these steps can be very useful.
Section 1: Executive Summary
This section simply summarizes your marketing plan. It is useful for giving an overview as an introduction.
Section 2: Target Customers
This section describes your target audience . It defines their demographic profile (age, gender), psychographic profile (interests) and their wants and needs in general and/or in relation to the products and/or services you offer.
Clearly identifying your target customers will help you focus your advertising by “speaking their language” and, consequently, obtain a greater return on investment.
Section 3:
Having a unique selling proposition sets your company apart from your mexico whatsapp number competitors.
For example, the well-known shipping brand FedEx promises: “When it absolutely has to be there by night.” This promise is well-known and resonates strongly with customers who want to be confident that their delivery will be made on time.
What will you offer the public more or better than your competition? How does your sales proposition differentiate you?
Section 4: Pricing and Positioning Strategy
Your pricing and positioning strategy should be aligned. For example, if you want your company to be known as the top brand in your industry, having a price that is too low could discourage customers from buying from you.
In this section of your marketing plan, you should detail your desired positioning and how your pricing will support it.
Section 5: Distribution Plan
A distribution plan should detail where and how customers will buy from you. For example, will they buy directly from your website or from retail stores?
Think about the different ways you can reach your customers and document them in this section of your marketing plan.