The result? The campaign resulted in over 10 million impressions with usa mobile db a 0.67 percent average CTR and a 96% lower CPL when using lead generation forms which were fed into their internal system so the sales team could nurture leads.
The Future of Account-Based Marketing
As many companies come to realize the power and effectiveness of account-based marketing, it’s about understanding the approach and how to do it right.
However, bear in mind that agencies are there to inform, not judge, the process. They want to ensure that your campaigns are meeting your objectives. Both the agency and the brand are working towards the same goal. No one is against anyone. Everyone is trying to move forward together
Get started with customer insights
Most brands, especially small brands, aim to carry out as much market research as possible themselves before calling in potentially expensive outside agencies. They can use various tools and platforms – such as Google