Pop-ups have become a powerful marketing tool in growing email lists to drive leads and sales. By all indicators in the field of online commerce, website pop-ups are considered one of the most used tools to convert online store visitors into email lists, customers and leads.
So, for those who use eCommerce platforms like Ubercart, implementing popups on their online stores provides a huge advantage.
What is Ubercart?
Ubercart is a reliable open source eCommerce kuwait phone number search fully integrated with Drupal, a leading open source content management system.
ubercart popups
Ubercart is ideal for anyone planning to build a network or community around a product, offer access to high-quality content, sell paid file downloads, and much more. This can be done while maintaining a seamless connection with your users.
Ubercart leverages the advantages of both the core and contributed Drupal systems, giving users functionality such as a shopping cart that includes other parts of the community or company website.
Sg34P
Developers can modify or add Ubercart features to meet all e-commerce needs. Therefore, you will never need to modify the source code to incorporate a new feature, thus giving you an easy upgrade path as Ubercart continues to evolve to meet the needs of an ever-growing community.
Why are Ubercart pop-ups effective?
Are Ubercart popups very useful and reliable in increasing conversion rates? You might be wondering why. The answer is simple; science.
Here's something no one in e-commerce likes to hear; potential customers are leaving sites in droves, and almost all of them will never return.
maxresdefault
There are many reasons why prospects leave and never come back: your offer doesn't sway them, they're not the best fit, and they're in a hurry and distracted.
Despite the why, it doesn’t take an expert to prove and indicate that re-engaging your churning visitors could drastically improve your conversion rates. This is where a new friend called popups comes into play.
These Ubercart pop-ups offer a second chance for potential customers to convert. By focusing visitors’ attention on a single, timely, relevant, and useful offer, your chances of conversion skyrocket.
Here's a good example:
When seeing the shipping costs associated with their order, a potential customer might choose to abandon the sale. Putting an exit-intent popup in place that offers a cash on delivery deal could prevent cart abandonment and close the sale.
E-COMMERCE POPUP 1
But why do users who discard change their decisions? Let's get back to the science:
1. Pop-ups compensate for the inconsistency of choice
Consider the soap section of the supermarket. There are whitening soaps, soaps for oily skin, soaps with specific scents like lemon, lavender. With e-commerce, customers encounter the same overload of options. They come in the form of many links, buttons, and messages that draw visitors' attention.
When customers can’t decide, they leave. It seems that while humans feel empowered with a few options, too many options can lead to analysis paralysis.
Barry Schwartz, a renowned author, further demonstrates this in his book. He talks about the negative psychological effect an abundance of choice can have on our well-being and how getting rid of options can help reduce anxiety and stress. Therefore, alleviating anxiety by removing options is vital to making a sale.
This is why landing pages are so efficient at converting targeted traffic. By maintaining a 1:1 attention ratio, landing pages focus the visitor’s attention on one conversion goal, resulting in a higher conversion rate than a landing page on your site.
But what about those web pages? Shouldn't they be optimized too? Absolutely yes!
Ubercart pop-ups take on the responsibility of a helpful and accommodating salesperson, tapping the customer on the shoulder and asking if they can be of assistance. They divert visitors’ attention to an attractive offer and make the decision-making process easier for potential customers.