Briefing for eCommerce online stores: what is it and why?

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The briefing for an online virtual store is an outline of the eCommerce design process, detailing the technical needs, commercial objectives, budget and available time, among others.

The aim of this document is to ensure that both the online store design agency and the business are on the same page regarding the project. Online store briefs identify the key requirements and goals of the project, allowing the agency to provide an accurate website budget and timeframe to the client.

In most cases, online store briefings are created by the client.

Although the eCommerce design agency can also be involved, most of the work should be on the business side.

The usefulness of a brief for the design of your online store is that it allows you to monitor the work carried out by the agency and helps regulate expectations . It can also prevent the scope of the project from expanding beyond what was initially agreed.

Structure of an online store briefing
The structure of a briefing varies from one online store to another and depending on the design vp administration email list expectations of the store. However, while the items may vary, there are usually constant elements in good briefings:

Summary of your business and strategy . Here you need to describe the state of your business and explain what your vision is for the future. The more transparent it is, the better advice you can receive from the web development agency .
Client . The agency needs to understand your client well in order to create a relevant and attractive eCommerce design, and you know them better than anyone.
Development . Here you talk about your expectations and your available price for creating the online virtual store . You can mention other stores you have as an example and share your knowledge about creating virtual stores.
Project Scope – In this section you can detail any other services you require from the agency, such as marketing, market research, etc.
Integrations . If your business requires any external integrations such as delivery tracking, payment platforms, and B2B features, you can explain that here.
Requirements . Make clear any specific wishes you have. The more detailed you are, the more satisfying the agency's work will be.