Our lowest price point for a deal is £402. If we were able to convert uk b2b email database at least one visitor at the small, medium, or large subscription price, then we would consider this a good return on investment. That said, this doesn’t take into account customer lifetime value, whereby the cost of acquiring a customer decreases should they renew for multiple years.” Customer lifetime value can be difficult to evaluate, but if you’re in complex sales with high-value deals and long sales cycles, it’s truly invaluable.

Another example, one of our customers jotted down their LF stats over a single month: Leadfeeder website leads: 120 Qualified and followed-up leads: 25 Opportunities (meetings): 8 Deals: 2 Here are some impressive stats from Programmatic B2B: A recent campaign delivered 114 new healthcare leads and 155 insurance leads in less than 30 days. We were able to match those leads back to outbound efforts based on the URLs for account-based marketing (ABM) and a proprietary email domain parsing algorithm.