What are voice searches?
Posted: Sun Jan 26, 2025 4:51 am
Voice search is a feature offered by web search engines, such as Google, using various voice recognition algorithms to respond to queries or searches that users make out loud, instead of having to type them in as has traditionally been done. In addition, today, it is a crucial part of any SEO and positioning strategy for any website.
Voice searches are accurate, fast and very easy to use; it is an innovative technology that is here to stay and is becoming increasingly popular.
In this way, when someone wants to make a query, they only have to ask it by voice and, in a few seconds, they have access to one or more response options that the search engine considers to be the most appropriate for that user.
Features of voice searches
Voice searches, which are conversation-like, are longer
For years we have been searching for information in a concise manner, that is, being careful when selecting the words and phrases we write to indicate to the search engine that we want certain information.
But that's a thing of the past! Not only because there are special algorithms for this, such as Panda, Penguin vp communication officers email list or Hummingbird , which already do this job for us, but also because voice searches allow us to be more natural . In fact, it is a requirement to obtain a good result.
Voice searches seek answers to specific, natural questions, rather than results based on long-tail keywords, as traditional searches do.
Google is becoming increasingly good at understanding what users want, which has led to voice searches becoming more like conversations between people – longer and using more natural language.
22% of voice searches are local queries
Did you know that Apple's SIRI has been around since 2011? What a surprise! Did you also know that in 2017 there were over 5 billion mobile devices in the world? What does this have to do with that? Voice searches are mostly done via mobile devices and 22% of them are for local content.
So, as the mobile population has grown exponentially, it makes sense that mobile searches are on the rise as well.
I don't think there's much to explain at this point. It's simple! Your business can earn much more if you optimize the SEO of your website, to appear first in voice searches. It's a safe bet. It's time to appear in that ' Near me ' that your potential customers search for on the Internet.
People want immediate answers
Since users want to find immediate answers, voice search is useful for things as basic as booking a hotel, where to eat, what hospitals are nearby, and even finding physical stores with an online presence, among many, many other things in daily life.
It is a way to have everything at hand, and without much effort, which is why it is important for your company to appear in these types of searches.
The best way to take advantage of this feature is to make an effort to leave all the information relevant to your business and to index and position that valuable web content correctly. Data such as the exact address of your store, working hours, telephone numbers, ways to book a service, type of products you offer, etc., will make the difference between your company and your closest competition.
Voice searches are accurate, fast and very easy to use; it is an innovative technology that is here to stay and is becoming increasingly popular.
In this way, when someone wants to make a query, they only have to ask it by voice and, in a few seconds, they have access to one or more response options that the search engine considers to be the most appropriate for that user.
Features of voice searches
Voice searches, which are conversation-like, are longer
For years we have been searching for information in a concise manner, that is, being careful when selecting the words and phrases we write to indicate to the search engine that we want certain information.
But that's a thing of the past! Not only because there are special algorithms for this, such as Panda, Penguin vp communication officers email list or Hummingbird , which already do this job for us, but also because voice searches allow us to be more natural . In fact, it is a requirement to obtain a good result.
Voice searches seek answers to specific, natural questions, rather than results based on long-tail keywords, as traditional searches do.
Google is becoming increasingly good at understanding what users want, which has led to voice searches becoming more like conversations between people – longer and using more natural language.
22% of voice searches are local queries
Did you know that Apple's SIRI has been around since 2011? What a surprise! Did you also know that in 2017 there were over 5 billion mobile devices in the world? What does this have to do with that? Voice searches are mostly done via mobile devices and 22% of them are for local content.
So, as the mobile population has grown exponentially, it makes sense that mobile searches are on the rise as well.
I don't think there's much to explain at this point. It's simple! Your business can earn much more if you optimize the SEO of your website, to appear first in voice searches. It's a safe bet. It's time to appear in that ' Near me ' that your potential customers search for on the Internet.
People want immediate answers
Since users want to find immediate answers, voice search is useful for things as basic as booking a hotel, where to eat, what hospitals are nearby, and even finding physical stores with an online presence, among many, many other things in daily life.
It is a way to have everything at hand, and without much effort, which is why it is important for your company to appear in these types of searches.
The best way to take advantage of this feature is to make an effort to leave all the information relevant to your business and to index and position that valuable web content correctly. Data such as the exact address of your store, working hours, telephone numbers, ways to book a service, type of products you offer, etc., will make the difference between your company and your closest competition.