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Comparing yourself with your competition, analyzing your competitors, and comparing yourself to the world around you: these are not paranoid behaviors or attempts to copy those who have done better than you.

This is the starting point for a fundamental step in web japan business email list marketing : benchmark analysis. That is to say? What are we talking about? Is this work to be done only towards competitors or is there also internal benchmarking? Let's tackle this very important topic together.

Table of Contents
What is Benchmark Analysis, a Definition
When do you have to face this step?
What is Benchmark Analysis: The Phases
Identify and study a point of analysis
Study a point of comparison
Aim for ideal performance
Change in relation to the results obtained
Types of analysis for your benchmarking



Internal benchmarking activity
Competitive or external benchmark
Functional benchmark analysis
Global Benchmarking Analysis
Benchmarking and loading performance
What is Benchmark Analysis, a Definition
This is an empirical evaluation strategy that allows you to evaluate a measure with respect to a standard defined beforehand. Thanks to this technical work, you monitor the results obtained in a given field through a comparison that occurs thanks to a series of very specific metrics.