Integrate your branding with the chosen colors, and vice versa

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If your brand already has an established color palette, you can choose your website design colors from that. However, take this opportunity to consider whether you need to change one of your brand colors. The important thing is that your brand and your website share, at least partially, the same color scheme .

Remember that you want to avoid colors with negative connotations or that deviate too much from your brand's personality.

Web design color when working with images
Color choices in your web design should also influence how you incorporate certain image formats into your website . For example, if you have an image that defines your brand well, you could pull your colors from there .

Incorporating multiple images into your web design can be tricky, especially if they have varying vp it email list colors. To mitigate the jarring effect they can have, consider these solutions:

Cover images with a gradient overlay to change their hue.
Reduces image saturation.
Convert them to grayscale.
Use neutral colors to balance them.
Useful resources for choosing color in web design
Choosing the perfect shade for your web design colors can be a challenge. The options are nearly endless, and you often don't know how a color will look until you implement it. Fortunately, there are many tools you can take advantage of to alleviate this problem.

Coolors helps you find a pre-made color palette that's perfect for your website.
Color Safe lets you view text colors by type to find the perfect shades.
Checkmycolours will analyse your website's colour palette and tell you how well it works for colour-blind people or those with low-quality monitors.
Start creating the color palette for your web design!
Now you know what you need to start working on your web design color palette. These concepts won't just work for your palette: they'll help you better understand other design processes, from infographics to social media posts.

Your color palette will likely change several times before it comes to its final version. Picking the perfect colors is a process of trial and error , and it's normal to throw out a lot of ideas before landing on the right one. Sometimes it's hard to know how certain colors will look before you implement them on your website.

Remember to take the time to decide what types of colors best match your brand and the message you want to send. After choosing a dominant color, use rules like the triad scheme, complementary colors, and analogous colors to choose secondary colors.

Choosing the colors for your web design is the first step. Now you have to implement them, and that can be a difficult process. If you want to create more interesting color palettes or simply refine your idea, the best thing you can do is contact a web design agency . At Xplora, there are professionals who can help you do just that. Contact us to help you implement the colors for your web design!