What does an SEO consultant do in your marketing strategy?

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What is the goal of your website? To make you money, one way or another! That being the case, it is necessary that the experience on it is optimal and that is why it is necessary that SEO and design work hand in hand.

Remember that:

Marketing encompasses the entire process by which a potential customer is attracted to your business and convinced that you are the best option to meet their expectations.

For all this to happen, your website must not only be pretty, but it must appear in the top positions when the user searches for your service or product, and offer a satisfactory experience and navigation , not to mention that, commercially, it must mark the path of conversion to end up becoming a client of your business. For all these reasons, it is important to have the services of an SEO vp manufacturing production email list consultant from the beginning, even before contacting the web design company .

Do you see how important it is to work together between various professional profiles of the Internet? This can only be achieved with the expert advice of a consultant or an SEO and web positioning company before starting to design your website with an eye on SEO.

Advantages of incorporating an SEO consultant
Remember that SEO optimization of a website includes many aspects and I want you to take away a detailed vision of all the benefits of optimizing for web positioning , as the website is being designed in parallel, and not when it is already ready and published on the Internet.

SEO Consultant Basics
Without a doubt, an SEO consultant knows more than anyone else about these key aspects when it comes to writing content with Google in mind as well as users , such as titles, metadata and keywords, which are typical of SEO and which should go hand in hand with the objectives of your website.

Remember that the key to SEO is planning and optimizing from the beginning, and not improvising when the results are not coming and it is too late.

Improved conversion funnel
As I mentioned before, your website is the sales tool where potential customers come in, get to know you, are convinced and decide to buy whatever you are selling them; from content to a product or service.

The SEO consultant will help you determine the flow of information on your website so that the premises of the conversion funnel are met.

Remember that it is not just about exposing the content, but doing so at the most appropriate time and in the most appropriate way to improve conversion through a conversion funnel .

SEO consultant tracking and analysis
From the outset, you must set up the methods and means to monitor the progress of your project in its web positioning . This is an activity that is beyond the hands of the web designer, but falls within the field of expertise of the SEO consultant.

From the first minute your SEO-optimized website is launched, you must perform an SEO web analysis and collect data on visits, interactions, etc., as this will allow you to predict the success of the website and you will know what changes are necessary . Otherwise, you will be wasting valuable time!