Inaction in sales: Why don't customers buy?

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Have you ever stopped to think about why customers don't buy even if your product is very advantageous? A few articles ago we talked about objections to buying ( here ). Some of the objections we discussed were these:

· Time

· Money

· Comprehension

· Suitability

By answering these objections, it is much easier to make the sale.

Most of the time.

Other times responding to objections will not be enough.

And even though everything seems clear and the customer ukraine whatsapp number database has no doubts, the sale is not made. Why? Your product is beneficial to the customer, you have responded to the objections and still the customer has doubts and in the end does not buy.

This is what we can call inaction in the face of sales and it is something that you have most likely experienced yourself.

Example of inaction in the face of a sale

Example of inaction in the face of a sale
Here's a classic example. The typical call from a telephone company that makes you an offer that's hard to refuse:

· Price? Cheaper than whatever you're paying.

· Incentive? We'll give you a mobile phone

· Paperwork for leaving the current company? Nothing, we'll take care of it.

· Penalty for staying? No problem, we've got you covered.

· I have no idea how to configure things? Nothing, a technician comes to your house and leaves everything installed for you.

· But you'll raise that price later, right? Don't worry, we guarantee you three years at that price.

And with all this, there are people like me who don't buy. How is that possible if all possible objections are being answered?

From the seller's perspective, we have a customer who does not take action, who apparently prefers to continue with his current problem rather than buy our product.

This normally happens for several reasons:
· Convenience: Maybe the problem is not too serious, and they prefer to do nothing.

· Attempt to solve the problem on their own: many customers may try to solve the problem on their own

· Distrust: the client does not trust your company and does not believe that you are capable of fulfilling what you promised

· Previous attempts: Some customers have tried to resolve their problem with other companies in the past and have not been successful.

All of this can lead the customer to postpone the purchase indefinitely, or until they find a “better time” to get on with it. Of course, the best time for the customer will not be the best time for you.