You wait months to see if it brings results;
Posted: Mon Jan 20, 2025 4:48 am
You apply more than one strategy together and compare their performances .
In our experience the best alternative is the second one (bold doesn't lie) .
The reasons are various, as also suggested by this Harvard research on a sample of 35,262 startups.
This is the most tempting : in the same amount of time X maldives business email list companies that adopt a culture of continuous A/B testing achieve double the performance of companies that A/B test sporadically.
In fact, among the startups analyzed, those that conducted continuous A/B tests on their web pages obtained an increase in traffic between 30% and 100% in one year compared to the others.
But that's not all... here are other reasons why, according to researchers, you should prefer this second path full of tests:
Professionals who are used to testing are able to identify the most promising ideas sooner and more reliably ;
Logically, they also recognize negative signals earlier and more precisely ;
I am able to invent or find new profitable products 9%–18% faster.
The lesson for you : Always have at least one test running. Start with the big ones (entire page design, different products) then move on to the small ones (CTA color, testimonial placement, microcopy) . And, to avoid wasting all of this, minimize decisions without data to guide you.
THE BEST FROM MARKETERS
8 steps to optimize your Landing Page and acquire more leads : Find out what they are in this video lesson by Marco, our Growth Manager, on the Marketers YouTube channel.
In our experience the best alternative is the second one (bold doesn't lie) .
The reasons are various, as also suggested by this Harvard research on a sample of 35,262 startups.
This is the most tempting : in the same amount of time X maldives business email list companies that adopt a culture of continuous A/B testing achieve double the performance of companies that A/B test sporadically.
In fact, among the startups analyzed, those that conducted continuous A/B tests on their web pages obtained an increase in traffic between 30% and 100% in one year compared to the others.
But that's not all... here are other reasons why, according to researchers, you should prefer this second path full of tests:
Professionals who are used to testing are able to identify the most promising ideas sooner and more reliably ;
Logically, they also recognize negative signals earlier and more precisely ;
I am able to invent or find new profitable products 9%–18% faster.
The lesson for you : Always have at least one test running. Start with the big ones (entire page design, different products) then move on to the small ones (CTA color, testimonial placement, microcopy) . And, to avoid wasting all of this, minimize decisions without data to guide you.
THE BEST FROM MARKETERS
8 steps to optimize your Landing Page and acquire more leads : Find out what they are in this video lesson by Marco, our Growth Manager, on the Marketers YouTube channel.